Myth Creation
(Q)
What is Myth Creation?
(A)
A MYTH IS A COMMON HELD SET OF BELIEFS. TO ESTABLISH A MYTH IN THE COLLECTIVE IMAGINATION WE USE VISUAL STORYTELLING TECHNIQUES. THE KEY IS GREAT COMMUNICATION. FROM BRAND IDENTITIES, PRODUCT STRAPLINES TO FULL-SCALE MARKETING CAMPAIGNS, WE CREATE A CUSTOM MYTH THAT FUELS THE IMAGINATION OF YOUR AUDIENCE. THE CUSTOM MYTH IS CREATED ACCORDING TO THE ICEBERG PRINCIPLE. WHEN THE WORK IS MOST SUCCESSFUL IT HARDLY LOOKS LIKE EFFORT. A TOTAL PACKAGE WILL BE PRESENTED BASED ON A STRATEGY TO HELP YOU ACHIEVE YOUR GOALS.
![](https://images.prismic.io/redarrowltd/c3ac5751-6965-4543-a185-4d76747a3c83_RedArrow_Iceberg_principle_.gif?auto=compress,format)
(Q)
How does it work?
Insight
UNDERSTANDING YOUR BUSINESS IS KEY:
WHAT YOU DO, HOW YOU DO IT AND CRUCIALLY, WHAT YOU WANT TO ACHIEVE.
ONLY THEN CAN WE WORK TOGETHER TO DEVELOP A ROBUST STRATEGY BASED ON DELIVERABLES THAT WILL HELP YOU ACHIEVE YOUR GOALS.
![](https://images.prismic.io/redarrowltd/29b6888a-dc08-4515-9643-06bf02b9bdcc_RedArrow_About_insight.gif?auto=compress,format)
Strategy
TO ESTABLISH THE RIGHT BRAND STRATEGY FOR YOUR BUSINESS WE USE INSIGHT, DATA ANALYSIS AND CREATIVITY.
A CUSTOM MYTH INCLUDES A ROADMAP TO WORK COLLABORATIVELY TO DEVELOP YOUR BUSINESS. THIS IS HOW WE BUILD LONG-TERM RELATIONSHIPS FOUNDED ON TRUST.
![](https://images.prismic.io/redarrowltd/b0762066-2ffa-4b98-be1e-22c3e270c848_Asset+4.png?auto=compress,format)
Magic
WE BELIEVE IN THE POWER OF MYTHS. THEY HAVE THE POWER TO CHANGE THE STATUS QUO, TO PUSH BOUNDARIES, TO CREATE A BETTER FUTURE FOR YOUR BUSINESS, YOUR EMPLOYEES AND YOUR CUSTOMERS.
LET’S MAKE MAGIC TOGETHER.
![](https://images.prismic.io/redarrowltd/293242a4-7565-4ab3-92ab-e784b545d632_Asset+5.png?auto=compress,format)
(Q)
What shape can a Myth take?
(A)
WE PRESENT YOU WITH A CUSTOM MYTH AND A HORIZON PLAN. EVERY MYTH IS UNIQUE. WHAT IT LOOKS LIKE DEPENDS ON WHAT YOU WANT FROM BRANDING AND MARKETING, BUT IT IS USUALLY A MIX OF BRAND ROLL-OUT ACROSS YOUR COMPANY, AN ENGAGING COMMUNICATIONS STRATEGY, A BRAND MARKETING CAMPAIGN, AND A CLEAR CALENDAR OF ONLINE AND OFFLINE MONTHLY ACTIVITIES WITH CLEAR MONTHLY COSTS. IT IS A STRATEGIC ANSWER THAT USES CREATIVITY TO CREATE AN EXCITING GLIMPSE OF THE FUTURE OF YOUR BUSINESS AND WHAT WE CAN ACHIEVE TOGETHER.
![](https://images.prismic.io/redarrowltd/412bea1a-72f0-49d1-bf30-11e899eaa63d_Asset+6.png?auto=compress,format)
Brand
- BRAND IDENTITY
- CREATIVE CONTENT
- UI / UX DESIGN
- MARKETING
- SOCIAL MEDIA MANAGEMENT
- USER JOURNEY
- SALES FUNNELS
![](https://images.prismic.io/redarrowltd/a6c81532-7fae-4497-8fa0-07718fcc4c55_Red_Arrow_Brand_Identity-01.png?auto=compress,format)
Co-Lab
![](https://images.prismic.io/redarrowltd/ceb4c50a-67c8-49ec-927e-e1d03a421f4f_Asset+19.png?auto=compress,format)
![](https://images.prismic.io/redarrowltd/4f6b1efd-8016-457c-a8df-248317062d0e_Asset+20.png?auto=compress,format)
![](https://images.prismic.io/redarrowltd/7d1e2eb1-6dc0-4268-96bf-a4136fabaebb_Asset+17.png?auto=compress,format)
![](https://images.prismic.io/redarrowltd/b940105a-0c63-4212-854d-476d7de82bca_Asset+16.png?auto=compress,format)
![](https://images.prismic.io/redarrowltd/b0fc02d9-66a0-4f7d-8b12-a8062694d43b_Asset+14.png?auto=compress,format)
![](https://images.prismic.io/redarrowltd/d0602566-1558-4964-b5f2-c0768f0a4d20_Asset+13.png?auto=compress,format)
![](https://images.prismic.io/redarrowltd/be8cab2e-6016-44b2-8e30-fcad71e10bc0_Asset+11.png?auto=compress,format)
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![](https://images.prismic.io/redarrowltd/1b99fc4a-d853-45db-8d6c-5e614f886d7a_Asset+9.png?auto=compress,format)