In the dark
We used a glass morphism style with glowing elements in the marketing to convey the essence and beauty of the nightlight. It contrasted beautifully with the use of deep purple and dark blue hues to translate that spark of magic that Disney® means for so many people into our marketing.
PROJECTWe worked with Disney® on a series of smart bedside nightlights for the Mexican market. We assisted from sketch to shelf to design a full product lifecycle. We designed the product, worked with the factory in China to produce the lights and created the necessary marketing materials as per Disney® guidelines.
GOALTo drive brand awareness and find an innovative and fun approach into the home appliances market. We designed the item to feel natural in the child’s room and create a calming environment which is consistent with the Disney® brand.