Red Arrow is responsible for an immersive website to captivate an audience with the essence of the avatar and the artist. Creating a platform to view art, engage with the avatar, play AR simulations and download goodies.
The Zhou Ke avatar is carefully modelled on the artist's vision and direction. Including a signature outfit similar to a cleaner in most Chinese cities. A look recognisable to most as a 'forgotten' and easily ignored part of the population. The artwork is the message as the look alone provokes questions about jobs in the future, digital capital, data and a humorous play on the female stereotypes in game design.
A collectible badge ( both digital as NFT and IRL) as a tongue-in-cheek commentary or visual critique to the Social Credit System, that is being used in several cities across China. The badge reads 5 stars, as a reference to the ubiquitous way of judging content online. - Please like and subscribe!
Zhou Ke's work can be read as an essay of critique to our society. It attempts to discuss new modes of politics, aesthetics and consciousness created during the representation of reality through technology. Red Arrow created an AR (Augmented Reality) experience using Unity 3d, and Wikitude that was exhibited in several galleries across Asia.
Info周珂 (Zhou Ke) is a rising art star of Chinese origin. The artwork interacts with the world through code (AI - see Uncreative Picknicking), images and physical works created in a studio. These works can be read as an essay of critique of our contemporary (Chinese) society. It attempts to discuss new modes of politics, aesthetics and consciousness created through the representation of reality through technology. The artwork expresses her own brand of poetic revolt through these derivatives. She explores materiality in the real world and metaverse as an extension of the self.
You should knowThis virtual character was created by Studio Red Arrow in 2019. The avatar is modelled on the artist and includes her signature 'uniform' of Chinese street-cleaner clothes. Zhou Ke is an evolving metaphysical sculpture. A virtual character and a mirror to contemporary (Chinese) society. The artwork explores the relationship of the body as private and the body in the context of pre-existing conditions to redefine the constructs of personal identity.